About Vogel

In 1965, Bernie and Gloria Vogel founded Vogel Chair in Toronto, Ontario. It was their dream to create the finest handcrafted upholstered chairs that would stand the test of time and exceed the most refined tastes. The company flourished and evolved into Vogel of Canada Ltd. after which, at the request of their loyal customers, Vogel expanded to include top-quality sofas. In July, 2016, the Chervin group of companies purchased Vogel Chair and renamed it Vogel by Chervin.

a couple lounging on a custom sofa made in toronto

The Golden Means of Perfection

Like all companies in the Chervin family, Vogel by Chervin operates on the foundational principle of the Golden Rule: Do to others as you would have them do to you. Our goal is to create extraordinary furniture with the most enticing aesthetics and most exceptional quality and share it with you and your household. Our family of companies constantly strives to improve quality, construction, and styling, while offering our clients excellent value and incomparable service. We’re driven by our core values and by our passion for outstanding upholstery.

Quality and attention-to-detail are trademarks of the beautifully styled Vogel line. Each piece is handcrafted in our Toronto plant by skilled craftsmen, many of whom have been with the company for more than 20 years. We are obsessed with delivering exquisite and functional furniture, perfect down to even the smallest detail.

Vogel customers are loyal; they refer us to their friends and families and return again and again to get exactly what they want, handcrafted to the highest standards, using top-quality materials. Many talented designers recommend Vogel chairs as “the chair of choice for people in the know”.

As a member of the family-run and family-owned Chervin family of companies, Vogel by Chervin is in a unique position to make good on our golden rule of service.

woman twirling in a custom swivel chair


To honour God, Satisfy our Customers, and Improve our Company.


To create inspired interiors that grace your living space with unrivaled quality, distinction, and peace of mind.


To do unto others as we would have them do unto us.

Core Values

We strive to do what is right.

Servant Leadership
We lead by serving with humility.

We are trustworthy and extend trust as we mutually practice the Golden Rule.

We have a compelling desire to go above and beyond.

We are grateful for all we are blessed with.

We share with all what is needed to foster trust.

We manage our resources with the wellbeing of the future in mind.

We constantly improve efficiencies, quality, and service.

When we fail we make it right.

We share with those in need.

We care about the happiness, health, and prosperity of all we meet.

We believe that together we can accomplish more.

We recognize the value and importance of everyone we meet.

We always strive to produce the best.

a detail shot of a sofa arm on a custom channel tufted sofa